Scaling the Standard of Service: Leading Chick-fil-A’s $5M Digital Menu Initiative
As Chick-fil-A accelerated its investment in digital innovation, I led content operations and deployment for a national rollout across 500+ restaurants and an additional 200+ licensee locations, including airports, stadiums, and college campuses. Partnering with Chick-fil-A marketing leadership and internal teams, I translated complex business requirements into scalable content systems that upheld the brand’s high standards while supporting localized flexibility. This foundational work ensured consistency across formats, empowered both franchise and licensee partners, and helped unlock a $5M+ revenue opportunity.Highlights
-
Led the end-to-end execution of Chick-fil-A’s national digital menu board rollout across 500+ franchise locations, overseeing scalable content systems, data management, deployment timelines, and cross-vendor workflows.
-
Led content operations and data architecture for Chick-fil-A’s 200+ licensee locations across airports, stadiums, and campuses—designing flexible data models and deployment workflows to deliver brand-consistent, easily managed digital menu systems tailored to diverse venue needs.
-
Led the content system consolidation efforts for Chick-fil-A’s Master Menu initiative, unifying logic, creative, and deployment workflows across all restaurant formats to enable centralized control with localized flexibility.
Chick-fil-A National Rollout
SKILLS & SUbject Matter
ACCOUNT MANAGEMENT • DATA ANALYSIS • CONTENT MANAGEMENT
REQUIREMENTS GATHERING • DAta MODElING • DIGITAL SIGNAGE
overview
As Chick-fil-A accelerated its digital transformation, I led content operations for the national rollout across 500+ franchise locations. This high-impact initiative involved translating brand standards into scalable content systems tailored for franchise operations. My work included:
Translating business and brand requirements into scalable content systems tailored to Chick-fil-A’s marketing calendar and operational model
Managing content scheduling, dayparting, and promotional alignment to ensure timely, localized messaging
Owning QA, release management, and content deployment workflows to maintain consistency and performance across all locations
Establishing and managing the deployment timeline, aligning closely with vendor partners to ensure smooth execution across all locations
Collaborating closely with marketing leadership and field teams to validate in-store experiences and troubleshoot live issues
Licensee Expansion
SKILLS & Subject matter
Design Strategy • DATA ANALYSIS • CONTENT MANAGEMENT
REQUIREMENTS GATHERING • DAta mapping & MODElING
overview
As an extension of Chick-fil-A’s national digital menu board rollout, I led content operations for 200+ licensee locations across high-traffic environments such as stadiums, college campuses, and airports. My work on this expansion included:
Mapping content and business logic to design licensee-specific menus by analyzing operational requirements and aligning with Chick-fil-A brand standards
Designing and implementing a flexible data model to power unique menu configurations across diverse venue formats
Developing deployment workflows and tools to simplify operations for licensee partners, ensuring ease of use and long-term manageability
Master Menu
SKILLS & Subject Matter
DATA MODELING • STAKEHOLDER MANAGEMENT • CMS
DESIGN SYSTEMS • REQUIREMENTS GATHERING • DATA MANAGEMENT
Following the success of Chick-fil-A’s national and licensee program rollouts, I was tapped to lead content operations for Chick-fil-A’s new Master Menu initiative, a strategic effort to unify all digital menu systems under one cohesive framework (national, licensee, SMS, etc). This project aimed to consolidate logic, creative, and deployment workflows across diverse restaurant formats and business models. My work included:
Auditing existing menu systems and mapping cross-market requirements to develop a unified content and data model
Collaborating with internal teams, creative partners, and Chick-fil-A stakeholders to align visual design, business rules, and marketing priorities
Building the foundational infrastructure to support centralized deployment logic while preserving localized flexibility
Designing scalable workflows for ongoing updates and campaign execution across all menu tyoes
overview
This initiative not only modernized Chick-fil-A’s digital menu strategy across both franchise and licensee locations but also reinforced the brand’s commitment to operational excellence and consistency. By architecting flexible content systems and unifying logic across formats, we delivered seamless execution while preserving local adaptability. The result was a future-ready infrastructure that not only supported a $5M+ revenue opportunity, but also strengthened the foundation for scalable digital innovation across the brand’s expansive ecosystem.