Scaling a CLOTHING Brand: Strategic Sales & Marketing Execution at Boen
As Boen prepared for its brand launch, I was brought in to support sales and marketing operations across wholesale, corporate, and DTC channels, helping build the foundational processes, tools, and workflows to scale a premium lifestyle brand from the ground up.Partnering closely with the minds behind TravisMathew and Cuater, including TM co-founder and former CEO Travis Brasher + former TM VP of Product and co-founder of Cuater Ben Donnelly, I helped shape integrated campaigns, coordinated go-to-market planning, and aligned creative and sales priorities across key touchpoints.Highlights
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Managed marketing operations and partnership programs, optimizing processes and executing integrated strategies to elevate brand presence and drive growth in key markets
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Supported sales growth and merchandising efforts across wholesale and corporate accounts by building strong relationships, streamlining operations, and expanding brand presence with key partners
marketing operations+
Partnerships
SKILLS & Subject Matter
DIGITAL MARKETING• PARTNERSHIPS • CAMPAIGN MANAGEMENT
RESOURCE MANAGEMENT • INFLUENCER + AMBASSADOR PROGRAMS
overview
One of my core focuses at Boen was driving the execution of integrated marketing campaigns and brand partnerships for DTC. This included:
Supporting campaign strategies across ecom, paid media, email, social, and influencer/ambassador programs
Managing timelines, campaign calendars, and creative workload to ensure seamless, on-brand execution
Building marketing operations infrastructure, processes, and ways of working to drive cross-functional alignment
Helping shape the brand’s presence through strategic partnerships and activations, expanding Boen’s reach in the resort and greengrass space
Working alongside THE BEST IN THE GAME made this experience truly unforgettable!
Featured Campaigns + PARTNERSHIPS:
Valentine’s Day Campaign
Boen x Hampton @ The American Club / Whistling Straits Golf Links
Boen x LA Chargers Golf Invitational @ Monarch Beach Golf Resort
Valentine’s Day campaign
Managed campaign workstreams and influencer partnerships to bring a Valentine’s Day date-night narrative to life
BOEN x Hampton Partnership
Led partnership relations + logistics with Hampton, an exclusive entrepreneurship community for their golf retreat @ Whistling Straits, outfitting the teams Ryder Cup-style
BOEN x LA CHArgers Partnership
Coordinated the on-course LA Chargers activation for their charity invitational where we sponsored a hole and gifted Boen product to players and guests
Sales + MERCHANDISING
SKILLS & Subject Matter
ASSORTMENT PLANNING • VISUAL MERCHANDISING • SALES OPERATIONS
WHOLESALE • CORPORATE • ACCOUNT MANAGEMENT
overview
Another area of ownership at Boen was accelerating sales growth across wholesale and corporate accounts. This included:
Driving account expansion across Southern California and key national partners through targeted outreach and relationship development
Managing sell-in and reorder processes for resort, greengrass, and corporate partners, building strong relationships and ensuring smooth fulfillment
Supporting product planning and line presentations to align with brand goals and account needs
Streamlining sales operations and building scalable workflows across product, ops, and finance to improve efficiency and visibility
Merchandising retail spaces and designing custom build-out displays to optimize brand presence and customer engagement
Identifying opportunities for growth and elevation across key retail partners, helping to position Boen as a premium lifestyle brand in the golf and resort space
My time at Boen has been especially meaningful as it brought together two of my personal passions: fashion and golf. From supporting integrated marketing campaign execution and partnership activations to driving growth across wholesale, ecom, and corporate channels, I was able to help advance Boen’s vision as a premium lifestyle player in the golf and resort space while bringing operational structure to the fast-paced environment of a growing startup.